In recent years, Meda has built an extensive operation in over-the-counter drugs, the OTC area. At the end of 2013, the OTC segment comprised 24% of total sales.
More and more markets offer an increasingly large range of OTC products. They are key complements to prescribed drugs, because they often save patients time and reduce the cost burden on the health care system. Demand is also being driven by the recent growing interest in preventive health care and wellness.
Meda’s ambition is to continue to grow in the OTC area and it has gradually increased its market investments. The target is to grow this area to one third of Group net sales over time. The product portfolio consists of a wide range of local products but also number of premium products premium products that have been launched internationally.
Betadine is an iodine-based antiseptic for treatment and prevention of infections in the skin and mucous membranes caused by bacteria, fungi, and viruses. Betadine has been available on the market since the 1960s and is the market leader in several European countries, including France, Italy, and Spain.
Betadine can be used for wound healing, diabetic foot care, emergency care, treatment of infections, oral hygiene, gynecological care, and eye surgery.
CB12 is a powerful, unique and patented mouth rinse that ensures not only first class breath, but also provides a daily shot of confidence. Every day and all day through its long-lasting effect CB12 provides 12 hours of protection. Several studies have been performed that prove the impressive efficacy of CB12 compared to other products.
The powerful and unique combination of zinc acetate and chlorhexidine diacetate in CB12 neutralises the formation of the substances that cause unpleasant breath. By rinsing with CB12 in the morning you can rely on first class breath all day.
A wart is a growth on the skin caused by the human papilloma virus, HPV. Warts are contagious and can easily be transferred to other people and other parts of the body. VartFri is an effective external solution for the treatment of warts on the hands, feet, and body. The solution is absorbed directly into the wart and leaves no scars.